About us
How it all started
PRAGER’S started out as F.H. Prager—a small cider project with a clear focus: real ingredients, honest fermentation, and a different approach. In 2021, the project found new hands with a fresh vision for what it could become. Since then, we’ve built something that goes beyond drinks: a space where quality, creativity, and culture naturally come together. We're based in Prague, with production in Krnov, staying proudly local while always thinking beyond.
The next chapter
As we moved forward, we gave the brand a new visual identity and brought everything under one name: PRAGER’S. We expanded our lineup beyond cider—introducing kombucha brewed from real tea leaves, just as our cider has always been made from real apples. Different ingredients, same mindset: honest production, quality taste, and creative expression in every detail.
This is our foundation.
These values guide how we make things—not just drinks. From fermentation to flavor to design, they shape every part of the process. And they go beyond the product: into how we collaborate, the spaces we create, and the community we grow with. PRAGER’S isn’t just about what’s inside the can. It’s about doing things with purpose, from the first idea to the last detail.
Sincere creation. Honest product.
We’re not pretending to be something we’re not. Our products have to be high quality, first and foremost. They have to make sense. We don’t make sloppy cash grabs for a quick buck.
Merging tradition and innovation
We build on proven techniques—fermentation, quality ingredients, and patience. But the product doesn’t end there. What happens inside the can is matched by what’s on the outside. Every label, design, and piece of packaging becomes a platform for visual expression. Just like we bring creativity into the liquid, we invite artists to express themselves on the surface.
Sustainability in practice
Sustainability isn’t a magic word for us. We approach it rationally—through real use cases and practical solutions. We use returnable bottles and avoid single-use packaging wherever we can, even when it comes to transporting ingredients.
#LivingCulture
We’re a growing community. We know how to make high-quality drinks—but we also know how to bring people together. From events to collaborations, we often connect with business owners, customers, and creatives who share our mindset. We build natural overlaps between people, places, and ideas. And yes, that might mean a small tasting one day—or a stage at a big commercial festival the next.
Sincere creation. Honest product.
We’re not pretending to be something we’re not. Our products have to be high quality, first and foremost. They have to make sense. We don’t make sloppy cash grabs for a quick buck.
Merging tradition and innovation
We build on proven techniques—fermentation, quality ingredients, and patience. But the product doesn’t end there. What happens inside the can is matched by what’s on the outside. Every label, design, and piece of packaging becomes a platform for visual expression. Just like we bring creativity into the liquid, we invite artists to express themselves on the surface.
Sustainability in practice
Sustainability isn’t a magic word for us. We approach it rationally—through real use cases and practical solutions. We use returnable bottles and avoid single-use packaging wherever we can, even when it comes to transporting ingredients.
#LivingCulture
We’re a growing community. We know how to make high-quality drinks—but we also know how to bring people together. From events to collaborations, we often connect with business owners, customers, and creatives who share our mindset. We build natural overlaps between people, places, and ideas. And yes, that might mean a small tasting one day—or a stage at a big commercial festival the next.
PRAGER’S HUB
We’ve been shaping this idea for a long time—and now it’s starting to take form. PRAGER’S HUB is where everything connects: the drinks, the creativity, and the people behind it. It’ll be part bar, part store, part office, part gathering place. A spot to meet, taste, collaborate, and live the world we’re building.
Join the story.
PRAGER’S has always been about more than drinks. It’s about making things that feel real—things that carry energy, that connect people, that move through culture, not just shelves. Things with depth, with story, and with a reason to exist. Whether it’s cider, kombucha, or something we haven’t created yet—if it makes sense, we’ll make it. If you get it, then you’re already part of it.